It's not just that you can TIVO past the ads, or that a lot of the ads, according to UCLA brain scans (on NPR), created feelings of fear or anxiety in viewers, that makes Super Bowl advertising a rather large waste of time and effort. More than that, these ads are a waste because you can't control the content. At least with "Desperate Housewives" or something you know that there is a style of writing and acting that you know you're going to be associated with. With sports, you never know.
Of course, that's the exciting thing about sports: The games are unscripted. Upsets do happen...but c'mon! After the excitement of that opening kick off, that was a lame football game last night. Did you really want to see Peyton Manning hand the ball off in the pouring rain, like a hundred times? And Rex Grossman? The jury is IN my man. You stink.
if you're an advertiser and plan to pour millions into the Super Bowl, you might take a couple of mil and invest in the two or three teams you think will make it to the big game to make sure they have a quality team. Somewhat of a facetious suggestion but how much would it have cost Coke or Ford or Anheuser Busch to fund a personal quarterback coach for Rex Grossman?