OK, so maybe not but Amazon’s new music service has the potential re-structure the digital music industry that is currently dominated by Apple.
Despite the incredible success of the iPod and iTunes—I am a user and a believer—the audience is still pretty small. There are many many more people out there who do NOT have an iPod, or any other personal digital music player, than those who do. The iPod is still a gadget guy’s gadget.
There’s an analogy to be drawn to the operating system space. In the OS market, Apple is still the niche player. It’s OS is more stable, better designed and much more elegant to use. Microsoft’s OS is everything but those adjectives, but it dominates the space.
The thing is…Amazon’s new service could put it in a position to leapfrog Apple’s market share, at least in digital music downloads, if it positions itself as the digital music service of the mass market. Amazon could leverage its robust eCommerce/recommendation engine platform to introduce a pretty massive audience to the world of digital music.
Imagine that. Jeff Bezos and Amazon playing the role of Bill Gates and Microsoft.
Just a thought.